Business / Life Tactics

This website offers a sensible form of self-development through a deep exploration of entrepreneurship, psychology, and philosophy. You’ll also find a little bit of my own shenanigans now and then.

3 Ways we Can change the game together.

Do It Differently


The purpose of life is just to live it, and happiness is trainable.


There’s opportunity in chaos, and growing through difficulties gives meaning to life.


Take life sincerely without taking it so seriously. Your biggest enemy is within.


Building better Entrepreneurs.

If these ideas appeal to you then here are some useful articles to start with to get a general grasp of what this site is about (clicking each one opens a new tab):

The Birth of a Hater – The Dark Side of Being in BusinessA Fresh Outlook on Setbacks & Failure  – The Thing You Need So the Freedom You Want Doesn’t Become Your Downfall

If you enjoy those articles and like my take on things, please subscribe to my newsletter to be up to date on new articles and everything else I’m working on (I never give out your email and I never spam):

How it all began.

The Beginnings

Born from a vision of freedom.

Unwavering Dedication

I started my first company in February of 2012. As I reached my business goals, I also learned many things along the way. Through my accomplishments and life experiences, I also became aware of the destruction that success can bring upon an individual. However, it was through failures that I had the opportunity to develop and improve. It felt as though there was an invisible string pulling me forward, guiding me towards the situations and circumstances that I needed to grow. Not just professionally, but as an individual as well. Not long after, people were buying me coffee and lunch to get the chance to pick my brain.

Overcoming Challenges

experience fulfillment through your work.

The more people I talked with, the more I realized that this invisible guiding string wasn’t exclusive to me, but was common for all people who pursue freedom. And I don’t mean the shallow idea of freedom that merely includes Mai Tais on an island beach somewhere. I mean REAL freedom: intellectual, emotional, and financial. 

The other thing I realized is that not everyone is as welcoming to their invisible string as I was. And I don’t blame them for it. If their string was anything like mine, it was guiding them into some unknown and uncomfortable territories—territories that make any person consider giving up the unconventional path.

That’s when I realized that the freedom and flexibility we all want so badly as entrepreneurs come with some real demands.

Demands on Entrepreneurs.

The Big Three


A clear sense of direction.


Determination and laser-like focus.


The ability to hold yourself accountable.

Who Am I?

take away the flesh and the memories, and I could be you.

Hi, my name’s Edmond. Since starting my first business in 2012, I found that I love working with people and that I have a unique perspective that allows me to bring clarity around concepts that seem complicated to others. People who work with me receive directions and feedback that are both understandable and actionable. They get the advantage of having someone with over a decade of business and marketing experience (and a total psychology and philosophy nerd) working for them to reach their goals. 

Since then, I’ve helped thousands of people from all over the world. I’ve addressed concerns around start-ups, business operations, marketing, investments, health, and relationships. I’ve talked people out of terrible life decisions, inspired health-promoting practices, and helped thriving 6-figure businesses.

From this site and my writing, you’re guaranteed to get food for thought and fuel for change. Not because I think I’m some guru or have all the answers, like “I’m great and you suck, here’s what you need to do.” But because I’m fascinated with business and personal development, and I love to share what I learn. So, you’ll see me (trying to) come from a place of humility; as in, “Being human means we can all suck sometimes. Here’s how I deal with it, hopefully it helps you too.”

cultivate financial confidence

Reach Your Goals

My main promise to you is this: Your connection with me will help you see your business challenges and life hardships in a new light—in one that can turn the moments that really suck into opportunities for significant growth.

Aside from my book and upcoming course, I offer personal consultations as well. If you’d like to get in touch with me, feel free to email me. Also, feel free to connect with me through Facebook or LinkedIn. And finally, if you like what I’m doing, please subscribe and keep in touch!

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