That One Thing You’re Looking For to Start

“Someday you’re going to have to learn to separate what seems to be important from what really is important.” — George Lucas, born on May 14, 1944

You have this cool project you’re working on. Could turn out to be a great business idea. Imagine, you get to impact a bunch of lives and make a ton of money in the process.

You’re motivated. You’re ready. But something’s not just right. It like something’s missing. This one golden piece. You want answers. You NEED answers.

You start looking. Book, articles, Google, blog posts, YouTube videos, courses, coaches, consultants—they all seem to say something different. You find me, and it seems I’m saying something different.

You hit the brakes and stop.

You’re excited, nervous, hopeful, and overwhelmed—all at the same time.

Ah, confusion—isn’t it great?

Look, could it be that you’re hearing just what you need to hear from all of us? …Or at least, from me?

Could it be you already know enough to get started?

Could it be that this missing golden piece you’re looking for is a special piece that’s found “on the way”? Right in the trenches of what you hesitate to do?

That’s what I find with most of the people I’ve mentored. They’ve been ready. And if that’s you too, it’s time to stop looking for more information and decide on a strategy.

Make a plan. Put a deadline on that plan. And then cut that deadline in half.

Your plan doesn’t need to be perfect or even fully thought out. My plans are usually just a few sentences to start. A rough draft. An outline. Why? Because plans evolve and change over time.

Why did we cut the deadline in half? Why not? What else are you doing that’s more important?

Isn’t this something that’s going to sustain the lifestyle you want? That thing that’s going to put food on the table? The one that’s going to give you meaning in life?

This is your life’s work. The thing you’re doing for YOU. You’re the one with the crazy dreams of actually being happy with your work. Right?

Create a plan. Put a deadline on it that sounds crazy. And get good at pushing yourself to points of magic.

Get good at PRACTICING with PRESSURE. Like someone who weighs 85 pounds more than you is laying on top of you, has you pinned to the floor, and you have to get home to feed your pet baby giraffe.

That’s my message to you. That’s what I’m really telling you behind most messages you see. Not so different from what you wanted, right? A baby giraffe is exactly what everyone needs.

Work smart. Focus more on the things that matter. And give it what you got—for you.

Do this until you get your first few customers. Overdeliver. Get referrals. Create momentum. Then it’s just downhill from there.

But time is passing…

What’s your plan? Do you know what you’re going to do? Write it down. Put a deadline on it, then cut that deadline in half.

Then get on it. Because giraffes grow quickly, and they have big appetites.

The Only Thing You Need to Get Right in Marketing

“A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.” ― Mary Kay Ash, born May 12, 1918

There are countless passionate people I’ve spoken to that have really great programs, products, and solutions but are still struggling to get the sales.

Over time, I’ve noticed many of them quit trying to grow their business because they didn’t meet their sales goals.

This is the typical pattern:
▶️ The person is hungry. They see something and become inspired. There’s a vision of a new potential for life.
▶️ They do their research and dive in, investing time, effort, and even money. They put the wheels in motion by putting something together that they can present.
▶️ Then, they’re met with rejection… several times.
▶️ Expectations crushed, swimming in disappointment, they put the project aside.

Have you ever been there?

Are you there now?

If so, hear me out for a moment?

Before you set this aside, give me a chance to convince you to stick it out a little longer?

Let’s look at it from a different approach.

I want you to consider something I generally bring up with anyone new I’m helping who’s having trouble selling their product or service.

If you have a product/program/solution that actually works and you’re finding it hard to sell, there can only be two reasons:

1. Your audience isn’t the right audience
2. Your message isn’t the right message

If you know clearly who your prospect is and where they hang out, all you need is a clear message to send to them. Connect the right message to the right audience and the wheels of your business start turning.

This is the core of Marketing.

It comes down to three things:

1. Who you’re serving
2. Your messaging to them
3. Your Lead generation process

Get this right and you’ll have a steady stream of customers with money in their hands COMING TO YOU. Another source of revenue.

Because you worked on something until completion.

I’ll tell you though. Some people will still quit. They’ll work and work to a point THEY think is enough, and they’ll make up an excuse and move on to something else. And they’ll keep doing this. Forever and ever. Idea after idea. Project after project. Why? I don’t know. Maybe they just want things the hard way.

Not you though, right? Of course not. You know better.

Fear as a Guiding Compass

“Have no fear of perfection – you’ll never reach it.” — Salvador Dali, born May 11, 1904

We all know what it is we need to do to get what we want.

People before us left guides, clues, and directions, and it’s all over the internet.

From A-to-Z, the checkpoints are marked out.

So why don’t some people just go for it…?

Well, if you’re anything like me and most other people who’ll admit to being human, there’s this small part of you that can sometimes make things way more complicated than they actually are.

Blows things out of proportion, adds variables that don’t belong, and flat out just makes things… hard.

You might agree with me when I say that this “small part” is acting out and clouding our judgment because of some underlying fear.

Maybe it’s the fear of being criticized. Of being rejected. Or maybe the fear of failing. Of success. Of coming up short. Not living up to expectations. Letting others down.

Whatever it is, left unchecked, it can cause a person to give up on what they want.

Society conditions us to view fear as a weakness, as something a “strong person” shouldn’t experience.

As a result, people repress those fears, and they avoid anything that can cause them—unaware of the opportunity they’re passing up.

I’ve found fear to be sort of like an inner compass.

I’m not talking about playing dodgeball on a highway kind of fear or fighting a bear with a knife and one arm tied behind your back kind of fear. I’m talking about the fear we face when we want to take action towards something we want kind of fear. It’s the fear we experience when we decide to start a new venture, publish our ideas, or publicly test our abilities.

That feeling of discomfort, of resistance, of fear.

That emotion is our compass. And the stronger we feel it, the more attention we should invest towards the direction of it.

It makes us feel nervous. Anxious. Why? Because on the deepest levels, that thing we want—that thing on the other side of this discomfort—is important to you.

Otherwise, you wouldn’t feel those feelings, would you?

You’re not currently anxious about wrestling sharks, are you?


Because you’re not interested in wrestling sharks.

What you are interested in is the goal you have in mind.

So, take that feeling as a sign to walk forward, to take another step, and keep going.

I mean, you do want it right?

Walk More To See More

If you’re trying to create something extraordinary you may not be able to today, but tomorrow you can.

Follow me for a second.

If you’re walking down a path and you can only see the first ten feet in front of you, how can you see the next ten feet?

“I am No Thing”

People talk about “being awake” and “knowing the Truth” or being “spiritually enlightened” but haven’t yet realized that everything they think they know—life and death, light and darkness, solid and empty—are relative aspects of something as inconceivable as the smell of color.

Spiritual Approach To Getting Things Done

We live in a society that promotes hard work and seems to reward constant action.
It’s common that we hear the phrase “hustle hard to make it”, “hard work pays off”, “80 hour work weeks!”.

This leads many into investing massive amounts of hours into their work to get things done.

There’s a sense of lack, an inner void that needs to be filled. How else will things get done?

Life Demands That You’re Flexible

The basic principle of life is that it is dynamic—never stagnant.

There’s a constant movement, seemingly chaotic—without a rhythm—and in a state of constant change. Things live by moving and grow as they go.

Your Reason Closes The Gap From A to B

The people that come to me for advice on getting to the next level generally want to start a business or grow their new business.

They’ve seen me or others working for themselves and they associate the endeavor with status, freedom, or massive wealth.

It’s attractive.

Today, to become an entrepreneur almost seems to be the “dream”.

At least, it’s portrayed that way.

Basics of Mental Health

If you’re overwhelmed by life—anxious, depressed, and suffering—pause for a moment and take a practical view of your life.

Do you have your basic needs met?

Do you have a job, or better, a career?

Lean Into Fear For a Full Life

Oftentimes, we know just what we need to do to get what we want.

The path is almost labeled for us in steps.

Our minds tell us: First, X. Then Y. Afterwards, Z.

Except there’s this part of us that makes the path seem way more complicated than it is.