“The main thing is strategy. It’s not just come in and duke it out and fight.” — Royce Gracie, born December 12, 1966 Royce Gracie

The barriers to entry into the coaching industry is minimal. Meaning, there aren’t many factors that can prevent or impede someone from entering the marketplace

“A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.” ― Mary Kay Ash, born May 12, 1918

Marketing tools are available and used by the masses. Millions are using social media platforms, posting pictures, creating threads, sending emails, and posting blog articles