The Curse of Creativity: Finding Focus in an Age of Distraction

Is it a blessing or a curse to be in a world filled with endless opportunities?

You have all these things you want to do, and everything one of them seems important.

You’re creative. Ideas come to you. And they’re all great. This is your gift. Your superpower.

But are you capable of handling this power? Or are you still learning how to use it?

Let’s take a look at that…

When you sit down to start your work, are you unclear about what to do? Overwhelmed with all the options?

When you look back at the end of the day, month, or year, do you have something to show for it? Or are you left sitting in shame?

Do these questions make you frustrated with yourself?

See, a great marker of how you’re using your gift is how much you get done.

And if you’re not happy with where you are right now, it’s not entirely your fault.

We live in an age with an abundance of information and an abundance of opportunity.

But with that abundance comes poverty…

…Poverty of attention and poverty of direction.

So many paths to take but only so much time in your day, in your life.

Which one do you choose?

This is what makes it hard because when you say “No” to one path, you’re only saying “No” to one…

…but when you say “Yes” to one, you’re saying “No” to ALL others.

This unconsciously creates the fear of choosing the wrong path. And that’s where the overwhelm and confusion come from. That’s how you get stuck.

It’s the ‘Paradox of Choice’.

There’s a successful fast food restaurant on the West Coast in America, it’s called In-N-Out. Wanna know why they’re so successful?

They only 3 combo options: Double Burger, Cheeseburger, and Regular Burger.

By limiting the number of options, they also limit the stress you experience in making a choice.

The secret takeaway? Less is More.

Now, how can we apply this to our own lives?

First, recognize the “pulls” in your life.

Your family wants something from you.

Your friends want something from you.

Your goals want something from you.

Marketers and media stations are paid millions to get something from you.

Everybody and everything, they want something from you.

What do they want?

Well, the thing that’s in poverty… Attention.


Because where your attention goes, energy flows.

And things need energy to live… to grow.

Which brings us to our original problem…

When you give your attention to too many things, you spread yourself thin and nothing grows.

So, the key is to be mindful of what truly matters to you…

Your values. Your priorities. Your goals.

Then be like In-N-Out and Limit your options.

Say “No” to things that don’t align with what’s important NOW—to things that won’t help you get closer to what you want LATER.

Embrace the Paradox of Choice. Embrace your superpower. And leverage it to your advantage.

Otherwise, you’ll end up a victim to them. A victim to the times at hand.

stay informed and get the advantage

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