What are you investing in right now?
Stocks? Bonds? Real Estate?
How about precious metals?
What if I told you there’s something that would give you a much higher return?
Something that will pay interest for the rest of your life.
Would you make that investment?
Sounds too good to be true, right?
Well, there is such an investment, but it’s not one you can make with your money.
Instead, this investment requires your attention, dedication, and energy.
What I’m talking about is an investment into yourself.
“Ultimately, there’s one investment that supersedes all others: Invest in yourself.” – Warren Buffett
In the study of economy one learns that everything has an opportunity cost.
An opportunity cost is defined as “the loss of potential gain from other alternatives when one alternative is chosen.”
Meaning, if you were to invest $500 into Tesla, the opportunity cost would be all the potential gains you could have made from choosing to use that $500 in ANY OTHER WAY.
Now, when it comes to money, it’s not that big of a deal.
I mean, you can always make another $500, right?
But, how about your time?
If you spend 3 hours watching cat videos on YouTube, you’re never getting that 3 hours back.
What did that 3 hours do for you?
Sure, gave you some laughs, some entertainment.
That’s important, too.
We need to laugh. We need to find ways to entertain ourselves.
It’s a critical part of life.
Surely, this isn’t about how many cat videos you’re watching, or what you choose as your entertainment.
What I aim to bring attention to is the OPPORTUNITY COST to where your time goes.
I’ve known people to work themselves to the ground for $15 an hour, then stand in line for 45 minutes for a free doughnut @ Krispy Kreme.
I mean, Krispy Kreme doughnuts are pretty damn good, but was it really worth 45 minutes that’ll never come back?
“It’s a free doughnut!” They’d say…
What I’m suggesting here is a change in perspective.
What I propose is that we begin to start placing less importance on money, and more on our time, our attention, and our energy.
If we were all to look after our time the way we look after our money, something tells me the money part would take care of itself anyway.
At least, that’s been the case for our world’s greatest leaders.
“An investment in knowledge pays the best interest.” – Benjamin Franklin