“A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.” ― Mary Kay Ash, born May 12, 1918

There are countless passionate people I’ve spoken to that have really great programs, products, and solutions but are still struggling to get the sales.

Over time, I’ve noticed many of them quit trying to grow their business because they didn’t meet their sales goals.

This is the typical pattern:
▶️ The person is hungry. They see something and become inspired. There’s a vision of a new potential for life.
▶️ They do their research and dive in, investing time, effort, and even money. They put the wheels in motion by putting something together that they can present.
▶️ Then, they’re met with rejection… several times.
▶️ Expectations crushed, swimming in disappointment, they put the project aside.

Have you ever been there?

Are you there now?

If so, hear me out for a moment?

Before you set this aside, give me a chance to convince you to stick it out a little longer?

Let’s look at it from a different approach.

I want you to consider something I generally bring up with anyone new I’m helping who’s having trouble selling their product or service.

If you have a product/program/solution that actually works and you’re finding it hard to sell, there can only be two reasons:

1. Your audience isn’t the right audience
2. Your message isn’t the right message

If you know clearly who your prospect is and where they hang out, all you need is a clear message to send to them. Connect the right message to the right audience and the wheels of your business start turning.

This is the core of Marketing.

It comes down to three things:

1. Who you’re serving
2. Your messaging to them
3. Your Lead generation process

Get this right and you’ll have a steady stream of customers with money in their hands COMING TO YOU. Another source of revenue.

Because you worked on something until completion.

I’ll tell you though. Some people will still quit. They’ll work and work to a point THEY think is enough, and they’ll make up an excuse and move on to something else. And they’ll keep doing this. Forever and ever. Idea after idea. Project after project. Why? I don’t know. Maybe they just want things the hard way.

Not you though, right? Of course not. You know better.